Medical companies are increasingly sponsoring global research projects – but is this research effective? How can cultural and linguistic differences be managed to ensure the integrity of the result? Are differences between cultures just skin deep or do they extend to personality? How can we create research metrics that will have consistent meaning around the world? In this Webinar we will provide understanding of these issues and tools for managing global research projects.
Managing Global Market Research for Consistency and Insight was presented by Peter Simpson, President, with Segmedica and aired on 2008-11-12. For more details or to purchase the recording of this event, please visit our site www.fxconferences.com
