is being presented by Marcela Jenney, Marketing and Branding Strategist, with Latitudes and airs on Thursday, July 8th, 2010. For more details or to register for this event, please visit our site at www.fxconferences.com
Google has evolved from a brand name into a verb. Google provides its users with the most relevant and useful information, including facts about you, your expertise, your business, and personal life. When potential employers, clients, and leads are interested in you or your business, they use Google to check you out. In a 2009 study on online reputation commissioned by Microsoft, which includes data not just from the U.S. but also from the U.K., Germany, and France, 79% of U.S. hiring managers and job recruiters surveyed said they reviewed online information about job applicants. Most of those surveyed said that what they found online influenced their selection criteria.
As a professional, you are being “watched” online. Therefore, you must protect that online presence that is influencing the decision-making process of your stakeholders. In this presentation you will learn tips, techniques and methods you can use to manage your online reputation, like diagnosing your online presence, monitoring your name, and utilizing tools for identity management.
