is being presented by Janice Redish, President, of Redish & Associates, Inc and airs on Wednesday, March 7th, 2012. For more details or to register, please visit our site at www.fxconferences.com
People come to websites for the content. They come to fulfill a need, to do a task, to get the answer to a question. Clear navigation, good design, and search engines that work are all critical, of course, but they are all there to support the content. Are you paying enough attention to the content on your website – both to what your messages are and to how you are presenting those messages? In this audio conference presentation, reknowned speaker and author Ginny Redish teaches attendees to think about web content and web writing in new ways. Starting from the premise that every visit to your website is a conversation started by the site visitor, the presentation demonstrates for attendees why people skim and scan, provides a better understanding of when people do read online and when they don't, and reviews a few basic best practices on how to write for the busy people who come to your website.
