In these days of productivity gains and cost reduction at all costs, is what you are optimizing driving value to your customers? Are you maximizing ROI with your content and translation processes, but delivering content used most as doorstops and paperweights?
This presentation draws heavily upon the example of JD Edwards, a company that set the bar in how to efficiently single-source content, reuse it across multiple deliverables and outputs, and get it into target languages. JDE's optimized processes became the poster child for the localization industry and its single-source methodology became the model of best practices for content management thought leaders. Yet, in order to drive value to the customer and the bottom line, JDE had to shift from a cost-based optimization model to a value-based strategy.
Using this case study, we will trace the thought processes that led to the value-based breakthrough and then apply the system dynamic analysis to abstract the factors into a model that can be applied to other applications.
The Case for Value-Based Content Management was presented by Ben Martin, Partner, with Industrial Wisdom and aired on 2004-12-16. For more details or to purchase a download, please visit our site www.fxconferences.com
