It goes without saying that being able to communicate effectively with subjects is paramount in the world of patient recruitment. It is critical to have the necessary tools to ensure you are getting the most out of your global patient recruitment communication materials. This session reviews the established methodologies for accurately measuring the reading level of materials and addresses the impact of design and font elements on readability. Key cultural considerations are also discussed.
In this audio conference, our speaker examines the latest patient insights and presents principles for optimizing clinical trial communication pieces. Utilizing real-life examples, she also provides best practices for ensuring that recruitment materials retain their ability to convey compelling messages as they pass through the regulatory review process.
Maximizing the Performance & ROI of Patient Recruitment Materials is being presented by Mary Schwarz, Vice President, Core Services & Operations, with MMG and airs onWednesday, November 11, 2009. For more details or to register, please visit our site at www.fxconferences.com
