In uncertain economic times, it is vital that companies develop strong, identifiable, unique and protectable trademarks and brands. In this presentation, the speaker covers the entire range of brand development, including brand selection, trademark searching and counseling, international brand registration and brand expansion.
Brand owners must also protect against encroachment. This includes developing strategies to safeguard against improper importation of counterfeit or infringing merchandise, and knowing the steps that can be taken at the border to prevent it. Other enforcement targets discussed include counterfeiters operating at the local level; distributors, exporters and manufacturers operating up the commercial line; and infringers who do not directly copy a brand, but use marks likely to cause confusion. The presentation also covers brand development and enforcement over the Internet.
Brand Development and Enforcement Strategies was presented by Anthony F. Lo Cicero, Intellectual Property Attorney, with Amster Rothstein & Ebenstein LLP and aired on 2008-11-25. For more details or to download this event, please visit our site at www.fxconferences.com
