Wednesday, July 21, 2010

Creating Usable, Engaging Websites

is being presented by Daniel Szuc, Principal Usability Consultant, with Apogee Usability Asia Ltd and airs on Tuesday, August 31st, 2010. For more details or to register, please visit our site at www.fxconferences.com

Have you ever thought about which websites you love to visit and why? Why are some sites so hard to use?

Usability isn’t a "nice-to-have" in web design — it is essential. If people find it hard to do what they need to on the your website, then research shows they just won’t use it. According to Arthur Andersen, "More than 83% of Internet users are likely to leave a website if they feel they have to make too many clicks to find what they're looking for."

Designing and building a corporate website is an expensive and time-consuming undertaking, and too often, the end product falls short of what visitors want. This presentation looks at how to incorporate usability thinking into website design, discussing common approaches to get customers involved to find out what they need, and how to evaluate and test your site for usability.