is being presented by Isidra Mencos, Editorial Director, Americas and Spain, with BabyCenter & Joe Kutchera, Digital Director, of Acento and airs on Thursday, February 17th, 2011. For more details or to register, please visit our site at www.fxconferences.com
Hispanics are the largest minority in the US today, accounting for nearly $1 trillion in buying power. While they represent a very large and growing audience, Hispanics are far from being a homogenous group. This audio conference focuses on the results of Johnson & Johnson's BabyCenter Acculturation study, which paints rich portraits of the diversity of the different groups and provides practical information and advice on how to effectively communicate with the unique segments that make up the U.S. Hispanic market. BabyCenter's Isidra Mencos provides insight into how Hispanic families shop for baby and children’s products, prepare family meals, and choose family healthcare products. Co-presenter and author Joe Kutchera presents research about the closing of the digital divide, and outlines how leading marketers have developed content sites to reach the Hispanic population.
