is being presented by Allison Fitzpatrick, Davis & Gilbert LLP & Laura J. Protzmann, The Dannon Company, Inc and airs on Tuesday, May 17th, 2011. For more details, or to register please visit our site at www.fxconferences.com
Food and beverage marketers are under significant regulatory scrutiny these days, and it is imperative that they put in place policies and practices that are compliant with applicable law. This audio conference presentation looks at the laws which apply to food and beverage marketers, including the use of social media in promoting products. Attendees learn about the Federal Trade Commission's endorsement guides, and the impact they have on the food and beverage industry. Our speakers also review recent enforcement actions aimed at food product marketers, and provide tips on how their policies and practices can comply with the law. The presentation provides attendees with practical, take-home advice on how to go about promoting products without running afoul of regulators.
