is being presented by Mark Mansour & Emily K. Strunk, Partner & Associate, with Akin Gump Strauss Hauer & Feld, LLP and airs on Wednesday, September 14th, 2011. For more details, or to register please visit our site at www.fxconferences.com
Are berries "super food"? Does green tea protect against cancer? Can whole grains lower your cholesterol? And even if they do, can you say that on your food labels and advertising?
Health claims and structure/function claims for food and dietary supplement products are jointly regulated by the Food and Drug Administration (FDA) and Federal Trade Commission (FTC). As food labeling and marketing professionals get more creative in an effort to distinguish their products in a crowded marketplace and appeal to the increasingly health-conscious consumer, FDA and FTC have stepped up enforcement efforts to ensure that consumers are getting accurate information. Bad actors should beware, but even companies with the best intentions can land in hot water if claims are not properly vetted. Sometimes just a word can make the difference between a claim that violates the law and one that complies.
This audio conference provides attendees with an overview of FDA and FTC authority to regulate health and structure/function claims, a discussion of the current regulatory and enforcement climate including pending policy changes, and some tips on how food and supplement companies can avoid enforcement action.
