Friday, August 12, 2011

Writing for a Global Audience

is being presented by Sonja Jacobsen, Manager of Project Services, with ForeignExchange Translations and airs on Thursday, September 8th, 2011. For more details or to register, please visit our site at www.fxconferences.com

Ideally, developing content for a global audience takes into account translation considerations during the English authoring phase. However, translation and localization issues in the source material often only come to light during translation. This generally means a longer and most likely a costlier translation phase than most companies had anticipated, and can sometimes necessitate changes to the source content after it has already been released.

This audio conference presentation is designed to provide attendees with insight and guidance on how to author and structure English content which is targeting a global audience. Rather than simply providing an exhaustive list of do’s and don’ts in writing, the speaker seeks to explain and provide possible solutions to some of the translation challenges posed by US/English-centric content.