is being presented by Allison Fitzpatrick & Laura J. Protzmann, Partner & Counsel, of Davis & Gilbert LLP & The Dannon Company, Inc. and airs on Thursday, April 26th, 2012. For more details or to register, please visit our site at www.fxconferences.com
With the explosion of social media has come a significant increase in the level of regulatory scrutiny, making it imperative to put in place policies and practices compliant with applicable laws. This audio conference presentation discusses the rules that apply to social media, and what you need to do to comply with the law, including the FTC endorsement guides.
Our speakers also address the legal and PR issues that arise when marketers, their employees, bloggers, affiliates and spokespersons fail to comply with FTC endorsement guides. The presentation explains why it is so important to have a social media policy, and what should be included in that policy. Lastly, the speakers also discuss what rules apply when conducting a promotion using social media, including Facebook and Twitter.
Showing posts with label The Dannon Company. Show all posts
Showing posts with label The Dannon Company. Show all posts
Friday, April 20, 2012
Tuesday, April 26, 2011
Social Media Policies and Practices for Food and Beverage Marketers
is being presented by Allison Fitzpatrick, Davis & Gilbert LLP & Laura J. Protzmann, The Dannon Company, Inc and airs on Tuesday, May 17th, 2011. For more details, or to register please visit our site at www.fxconferences.com
Food and beverage marketers are under significant regulatory scrutiny these days, and it is imperative that they put in place policies and practices that are compliant with applicable law. This audio conference presentation looks at the laws which apply to food and beverage marketers, including the use of social media in promoting products. Attendees learn about the Federal Trade Commission's endorsement guides, and the impact they have on the food and beverage industry. Our speakers also review recent enforcement actions aimed at food product marketers, and provide tips on how their policies and practices can comply with the law. The presentation provides attendees with practical, take-home advice on how to go about promoting products without running afoul of regulators.
Food and beverage marketers are under significant regulatory scrutiny these days, and it is imperative that they put in place policies and practices that are compliant with applicable law. This audio conference presentation looks at the laws which apply to food and beverage marketers, including the use of social media in promoting products. Attendees learn about the Federal Trade Commission's endorsement guides, and the impact they have on the food and beverage industry. Our speakers also review recent enforcement actions aimed at food product marketers, and provide tips on how their policies and practices can comply with the law. The presentation provides attendees with practical, take-home advice on how to go about promoting products without running afoul of regulators.
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