is being presented by Allison Fitzpatrick & Laura J. Protzmann, Partner & Counsel, of Davis & Gilbert LLP & The Dannon Company, Inc. and airs on Thursday, April 26th, 2012. For more details or to register, please visit our site at www.fxconferences.com
With the explosion of social media has come a significant increase in the level of regulatory scrutiny, making it imperative to put in place policies and practices compliant with applicable laws. This audio conference presentation discusses the rules that apply to social media, and what you need to do to comply with the law, including the FTC endorsement guides.
Our speakers also address the legal and PR issues that arise when marketers, their employees, bloggers, affiliates and spokespersons fail to comply with FTC endorsement guides. The presentation explains why it is so important to have a social media policy, and what should be included in that policy. Lastly, the speakers also discuss what rules apply when conducting a promotion using social media, including Facebook and Twitter.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Friday, April 20, 2012
Tuesday, November 22, 2011
Risk and Reward – Using Social Media to Promote Medicinal Products in the EU
is being presented by Elisabethann Wright, Hogan Lovells International LLP and airs on Tuesday, December 6th, 2011. For more details, or to register please visit our site at www.fxconferences.com
The Internet provides an ever-growing source of information, both for healthcare professionals and consumers, concerning medicinal products. Although many countries around the world have developed regulations intended to govern the promotion of medicinal products, the very nature of the Internet makes it difficult to police. There are both opportunities and risks for the pharma company engaging in promotion using social media. This audio conference presentation examines the laws currently in place in the European Union governing promotion of medicinal products, and how these apply to promotion on the Internet and, in particular, via social media. Our speaker also examines the risks pharmaceutical companies face when establishing corporate websites and social media accounts.
The Internet provides an ever-growing source of information, both for healthcare professionals and consumers, concerning medicinal products. Although many countries around the world have developed regulations intended to govern the promotion of medicinal products, the very nature of the Internet makes it difficult to police. There are both opportunities and risks for the pharma company engaging in promotion using social media. This audio conference presentation examines the laws currently in place in the European Union governing promotion of medicinal products, and how these apply to promotion on the Internet and, in particular, via social media. Our speaker also examines the risks pharmaceutical companies face when establishing corporate websites and social media accounts.
Thursday, November 3, 2011
Avoiding Liability from Employee Social Media Use
is being presented by Todd Wulffson, Employment Counsel, with Greenberg Traurig, LLP and airs on Wednesday, November 16th, 2011. For more details or to register, please visit our site at www.fxconferences.com
Social Media has become a true cultural phenomenon. Companies of all sizes are taking advantage of social media to market their goods and services and expand their revenue base. However, social media also brings with it new, and in many cases, unknown liability issues. Companies are being held accountable for the activity of employees on social media – regardless of whether the company is specifically aware of that activity – and FTC guidelines can impose liability for activities by employee endorsers and affiliate marketers if the company does not exercise appropriate supervision. This audio conference presentation is specifically designed to provide HR and in-house counsel with the ability to recognize potential threats and take action proactively before liability arises.
Social Media has become a true cultural phenomenon. Companies of all sizes are taking advantage of social media to market their goods and services and expand their revenue base. However, social media also brings with it new, and in many cases, unknown liability issues. Companies are being held accountable for the activity of employees on social media – regardless of whether the company is specifically aware of that activity – and FTC guidelines can impose liability for activities by employee endorsers and affiliate marketers if the company does not exercise appropriate supervision. This audio conference presentation is specifically designed to provide HR and in-house counsel with the ability to recognize potential threats and take action proactively before liability arises.
Tuesday, September 27, 2011
The FDA and Social Media
is being presented by Kelly Savage Day, Senior Associate, with Sedgwick LLP and airs on Wednesday, October 26th, 2011. For more details or to register, please visit our site at www.fxconferences.com
In this brave new world of Twitter, Facebook, LinkedIn and other social media websites, risk and opportunity may be combined. There is no question that social networking represents the emergence of a tremendous marketing and customer education opportunity, but there are also pitfalls for the FDA-regulated company. What happens if you go too far, say too much? Do you need to be concerned about the use of these networking sites by employees?
This audio conference presentation tackles some of the important issues that social media poses for life science companies – the benefits, risks, and mitigating that risk – and provides insight on how to use social media to positively impact your business, without running afoul of regulators.
In this brave new world of Twitter, Facebook, LinkedIn and other social media websites, risk and opportunity may be combined. There is no question that social networking represents the emergence of a tremendous marketing and customer education opportunity, but there are also pitfalls for the FDA-regulated company. What happens if you go too far, say too much? Do you need to be concerned about the use of these networking sites by employees?
This audio conference presentation tackles some of the important issues that social media poses for life science companies – the benefits, risks, and mitigating that risk – and provides insight on how to use social media to positively impact your business, without running afoul of regulators.
Tuesday, April 26, 2011
Social Media Policies and Practices for Food and Beverage Marketers
is being presented by Allison Fitzpatrick, Davis & Gilbert LLP & Laura J. Protzmann, The Dannon Company, Inc and airs on Tuesday, May 17th, 2011. For more details, or to register please visit our site at www.fxconferences.com
Food and beverage marketers are under significant regulatory scrutiny these days, and it is imperative that they put in place policies and practices that are compliant with applicable law. This audio conference presentation looks at the laws which apply to food and beverage marketers, including the use of social media in promoting products. Attendees learn about the Federal Trade Commission's endorsement guides, and the impact they have on the food and beverage industry. Our speakers also review recent enforcement actions aimed at food product marketers, and provide tips on how their policies and practices can comply with the law. The presentation provides attendees with practical, take-home advice on how to go about promoting products without running afoul of regulators.
Food and beverage marketers are under significant regulatory scrutiny these days, and it is imperative that they put in place policies and practices that are compliant with applicable law. This audio conference presentation looks at the laws which apply to food and beverage marketers, including the use of social media in promoting products. Attendees learn about the Federal Trade Commission's endorsement guides, and the impact they have on the food and beverage industry. Our speakers also review recent enforcement actions aimed at food product marketers, and provide tips on how their policies and practices can comply with the law. The presentation provides attendees with practical, take-home advice on how to go about promoting products without running afoul of regulators.
Tuesday, March 1, 2011
The FDA and Social Media
is being presented by Kelly Savage Day, Senior Associate, with Sedgwick, Detert, Moran & Arnold LLP and airs on Thursday, March 31st, 2011. For more details or to register for this event, please visit our site at www.fxconferences.com
In this brave new world of Twitter, Facebook, LinkedIn and other social media websites, risk and opportunity may be combined. There is no question that social networking represents the emergence of a tremendous marketing and customer education opportunity, but there are also pitfalls for the FDA-regulated company. What happens if you go too far, say too much? Do you need to be concerned about the use of these networking sites by employees?
This audio conference presentation tackles some of the important issues that social media poses for life science companies – the benefits, risks, and mitigating that risk – and provides insight on how to use social media to positively impact your business, without running afoul of regulators.
In this brave new world of Twitter, Facebook, LinkedIn and other social media websites, risk and opportunity may be combined. There is no question that social networking represents the emergence of a tremendous marketing and customer education opportunity, but there are also pitfalls for the FDA-regulated company. What happens if you go too far, say too much? Do you need to be concerned about the use of these networking sites by employees?
This audio conference presentation tackles some of the important issues that social media poses for life science companies – the benefits, risks, and mitigating that risk – and provides insight on how to use social media to positively impact your business, without running afoul of regulators.
Friday, June 19, 2009
Customer Support In the Era of Social Media
As William Gibson has said: "The future is already here, it's just not evenly distributed." Are you leveraging the new capabilities technology is bringing? Companies need to create richer customer experiences, decrease costs, and speed innovation, and it's time to get on board with social media. Companies are finding gains in engaging social media not only internally, but externally as well. So how do you take advantage?
Focusing on customer support, this audio conference covers the principles, case studies and opportunities to be found. Leverage the power of ‘we’ for your organization.
Customer Support In the Era of Social Media is being presented by Dr. Clark Quinn, Founder, of Quinnovation and airs on Thursday, July 23, 2009. For more details or to register, please visit our site at www.fxconferences.com
Focusing on customer support, this audio conference covers the principles, case studies and opportunities to be found. Leverage the power of ‘we’ for your organization.
Customer Support In the Era of Social Media is being presented by Dr. Clark Quinn, Founder, of Quinnovation and airs on Thursday, July 23, 2009. For more details or to register, please visit our site at www.fxconferences.com
Wednesday, May 20, 2009
Saving Time and Money With Rapid eLearning
It used to be that elearning required specialized programming skills and a lot of time to develop. Today, that is no longer the case. With modern rapid elearning tools, building courses has gotten a lot easier and that is helping organizations deliver their training at the speed of business. But not all elearning tools are created equal, and views have changed on what makes for an effective elearning experience. In this audio conference, speaker Tom Kuhlmann, author of the Rapid Elearning Blog, discusses effective tools and strategies, and how rapid elearning tools can save you time and money.
Saving Time and Money With Rapid eLearning is being presented by Tom Kuhlmann, with Articulate and airs on Thursday, June 25, 2009. For more details, or to register to this event, please visit our site at www.fxconferences.com
Saving Time and Money With Rapid eLearning is being presented by Tom Kuhlmann, with Articulate and airs on Thursday, June 25, 2009. For more details, or to register to this event, please visit our site at www.fxconferences.com
Tuesday, April 21, 2009
Content Convergence: Making Your Content Work Harder
Organizations invest tremendous amounts of resources on delivering the framework for a great user experience - fabulous website, robust content management infrastructure - yet when it comes to the content itself, there's often a gap. The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, inappropriate and hard to find.
If you're being asked to use your content in more than one way, you might be at the stage where the “more” part includes unfamiliar methods or technologies, syndication or collaborative creation, localization or social media, or communities and user-generated content. This session covers the strategies for delivering the content in ways that meets the user experience needs with sufficient quality to deliver on your brand.
Content Convergence: Making Your Content Work Harder is being presented by Rahel Anne Bailie, Principal, with Intentional Design Inc and airs on Tuesday, May 26, 2009. For more details or to register for this conference, please visit our site at www.fxconferences.com
If you're being asked to use your content in more than one way, you might be at the stage where the “more” part includes unfamiliar methods or technologies, syndication or collaborative creation, localization or social media, or communities and user-generated content. This session covers the strategies for delivering the content in ways that meets the user experience needs with sufficient quality to deliver on your brand.
Content Convergence: Making Your Content Work Harder is being presented by Rahel Anne Bailie, Principal, with Intentional Design Inc and airs on Tuesday, May 26, 2009. For more details or to register for this conference, please visit our site at www.fxconferences.com
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