Maximizing the Performance & ROI of Patient Recruitment Materials

It goes without saying that being able to communicate effectively with subjects is paramount in the world of patient recruitment. It is critical to have the necessary tools to ensure you are getting the most out of your global patient recruitment communication materials. This session reviews the established methodologies for accurately measuring the reading level of materials and addresses the impact of design and font elements on readability. Key cultural considerations are also discussed.

In this audio conference, our speaker examines the latest patient insights and presents principles for optimizing clinical trial communication pieces. Utilizing real-life examples, she also provides best practices for ensuring that recruitment materials retain their ability to convey compelling messages as they pass through the regulatory review process.

Maximizing the Performance & ROI of Patient Recruitment Materials is being presented by Mary Schwarz, Vice President, Core Services & Operations, with MMG and airs onWednesday, November 11, 2009. For more details or to register, please visit our site at www.fxconferences.com

Improving the Readability of Your Patient Information

Life sciences companies go to great lengths to provide patients and users with all the information they need to use products safely and effectively. But how do you ensure those patients understand what you are telling them? According to the Institute of Medicine, nearly half of the adult population in the United States may lack the skills needed to function within the healthcare system. The FDA says patient materials should be written at a 6th to 8th grade reading level, while recently revised European Commission guidelines call for "well designed and clearly worded" package inserts.

In this presentation, the speaker provides attendees with the tools to overcome some of the challenges encountered when communicating written health care information. The presentation includes a brief overview of health literacy in the U.S., and discusses how plain language, organization and format can all be used to create PPIs, medication guides, marketing collateral and patient education materials that conform to current regulatory guidelines.

Improving the Readability of Your Patient Information is being presented by Jennifer Hicks, President, with WordsWork Consulting, Inc. and airs on Thursday, March 26th, 2009. For more details, please visit our site at www.fxconferences.com