Patient Recruitment: How It's Broken and Five Ways to Fix It

is being presented by Sherry Reuter, President, of Sherry Reuter & Associates and airs on Wednesday, February 8th, 2012. For more details, or to register please visit our site at www.fxconferences.com

The numbers don't lie: clinical trial enrollment rates have dropped from 75% in 2000 to 59% in 2006 and retention rates have fallen from 69% to 48% during same period; delays in patient recruitment for clinical trials account for an average of 4.6 months lost per trial – an annual cumulative loss of 26 years, on average, for each company; 80% of total trials are delayed at least one month because of unfulfilled enrollment.

The bottom line? Patient recruitment as we know it just isn't working.

This audio conference presentation looks at the efforts currently used to reach recruitment goals, why they are ineffective, and why new approaches must be implemented. Our speaker shares specific strategies that can be easily implemented, and helps attendees understand the patient's perspective and how to use that awareness to make recruitment plans more effective.

The Future of Clinical Trial Site and Patient Recruitment Is Here

is being presented by Kent Tholke, Senior Vice President, Scientific and Medical Affairs, with PRA International and airs on Thursday, July 22nd, 2010. For more details or to register, please visit our site at www.fxconferences.com

The key to successful site and patient recruitment is having the ability to mine electronic health records as well as pharmacy, claims, laboratory and historical CRO recruitment data using proprietary search algorithms. Current research indicates that more than 25% of clinical trial sites are unproductive. Relying on a data-driven decision making process will lead to far fewer non-productive clinical trial sites, shorter development timelines, greater patient recruitment and ultimately lower drug development costs.

With more clinical trials being conducted — and with the majority of them operating under delayed timelines — patient access has become the critical piece to solving what has become a very inefficient and costly puzzle known as drug development. While the process of drug development over the last few decades has been heavily driven by scientific methodology, the process by which clinical trials are conducted has consistently lacked the same rigor. Achieving successful patient access and meeting clinical trial timelines will require CROs to use more accurate processes for site selection and targeted patient enrollment.

Although having access to relevant data is important to enhancing site selection and patient recruitment, sponsors and CROs must also mine this data with algorithms that have been established to match planned patient populations and inclusion/exclusion criteria. When sponsors and CROs apply detailed search algorithms across multiple patient data platforms, they are able to find and target sites with the appropriate patient populations and confirm that the planned trial design matches customary care practices. This confirmation is the first step to both determining a trial’s feasibility and mining patient data. In addition, sponsor companies can use data-mining algorithms to determine if medical professionals are treating the target patient population as expected and to locate the patients by physician practice.

This audio conference explores the power of mining EHR/EMR, lab, pharmacy, claims and historical CRO recruitment data. It will also review how using data-driven decision making to validate trial designs and patient and site selection is a key to successful drug development.

Maximizing the Performance & ROI of Patient Recruitment Materials

It goes without saying that being able to communicate effectively with subjects is paramount in the world of patient recruitment. It is critical to have the necessary tools to ensure you are getting the most out of your global patient recruitment communication materials. This session reviews the established methodologies for accurately measuring the reading level of materials and addresses the impact of design and font elements on readability. Key cultural considerations are also discussed.

In this audio conference, our speaker examines the latest patient insights and presents principles for optimizing clinical trial communication pieces. Utilizing real-life examples, she also provides best practices for ensuring that recruitment materials retain their ability to convey compelling messages as they pass through the regulatory review process.

Maximizing the Performance & ROI of Patient Recruitment Materials is being presented by Mary Schwarz, Vice President, Core Services & Operations, with MMG and airs onWednesday, November 11, 2009. For more details or to register, please visit our site at www.fxconferences.com

Adapting Patient Recruitment to Global Cultures

Patient recruitment is often mistakenly equated with advertising, when in actuality it is a considered collection of practices in response to a problem or a set of risks. The discipline is still new to many world regions outside of North America, presenting challenges both in acceptance and in practice among study professionals globally.

This audio conference focuses on overcoming those challenges in order to successfully conduct patient recruitment globally using the most appropriate, effective, and ethically acceptable tactics. In addition, it will also illustrate methods for culturally adapting patient recruitment practices - particularly creating patient communications (including advertising) - to resonate with target populations in each country.

Adapting Patient Recruitment to Global Cultures was presented by Rob Laurens & Matt Stumm, Leader, Creative Services & Senior Art Director, with BBK Healthcare and aired on 2008-01-23. For more details, or to download this conference, please visit our site at www.fxconferences.com

Partnering with the New e-Patient for Recruitment Success

The Internet has changed the way people approach their own health care, creating a new breed of engaged, empowered consumer known as the ‘e-patient’. They are taking charge of finding information about their diagnoses and treatment options, and they aren’t shy about interacting online with other patients to exchange experiences and learn more. The most active searchers, according to a groundbreaking white paper by Dr. Tom Ferguson and the e-Patients Scholars Working Group, are acute (newly diagnosed) and chronic patients – arguably, the optimal candidates for clinical trial participation.

This conference profiles the new e-patient, offers strategies for getting his/her attention, and assesses the benefits and challenges of partnering with this population to optimize clinical trial participation.

Partnering with the New e-Patient for Recruitment Success is being presented by Rob Laurens & Matt Stumm, with BBK Worldwide and airs on Thursday, April 23, 2009. For more details, or to signup for this event, please visit our site at www.fxconferences.com

Improving the Readability of Your Patient Information

Updated

Life sciences companies go to great lengths to provide patients and users with all the information they need to use products safely and effectively. But how do you ensure those patients understand what you are telling them? According to the Institute of Medicine, nearly half of the adult population in the United States may lack the skills needed to function within the healthcare system. The FDA says patient materials should be written at a 6th to 8th grade reading level, while recently revised European Commission guidelines call for "well designed and clearly worded" package inserts.

In this presentation, the speaker provides attendees with the tools to overcome some of the challenges encountered when communicating written health care information. The presentation includes a brief overview of health literacy in the U.S., and discusses how plain language, organization and format can all be used to create PPIs, medication guides, marketing collateral and patient education materials that conform to current regulatory guidelines.

Improving the Readability of Your Patient Information is being presented by Michael Aldridge, Faculty, with University of Texas at Austin School of Nursing and airs on Thursday, March 26, 2009. For more details or to register, please visit our site at www.fxconferences.com

Adapting Patient Recruitment to Global Cultures

Patient recruitment is often mistakenly equated with advertising, when in actuality it is a considered collection of practices in response to a problem or a set of risks. The discipline is still new to many world regions outside of North America, presenting challenges both in acceptance and in practice among study professionals globally.

This audio conference will focus on overcoming those challenges in order to successfully conduct patient recruitment globally using the most appropriate, effective, and ethically acceptable tactics. In addition, it will also illustrate methods for culturally adapting patient recruitment practices - particularly creating patient communications (including advertising) - to resonate with target populations in each country.

Adapting Patient Recruitment to Global Cultures is presented by Rob Laurens, Leader, Creative Services & Matt Stumm, Senior Art Director, of BBK Healthcare. This audio conference was previously recorded on 2008-01-23 and is now available for download at www.fxconferences.com.