Doing Business in Japan: Lessons from a Road Warrior

is being presented by Keith B. Russell, President, of Global Pharmaceutical Services Inc. and airs on Wednesday, September 8th, 2010. For more details or to register, please visit our site at www.fxconferences.com

Do you know how to avoid being perceived as an 'ugly foreigner' when working in Japan? Does the idea of going to Japan on business create anxiety or sleepless nights? Do you worry about committing a faux pas – perhaps without even knowing – that could cast you and your company in an unflattering light? If so, this presentation is for you.

This audio conference discusses in detail everything you need to know related to the social, cultural and business issues you might encounter while working in Japan. Attendees benefit from the perspective of a road warrior who has traveled to Japan dozens of times over the past 23 years, and has spent up to 100 days a year in-country while working for a major international pharmaceutical company and as an independent entrepreneur.

21 Steps to Easier Globalization through Better Writing

Going global? Many of the problems encountered during the localization process can be traced back to the earliest stages of developing product documentation. The good news is most of these problems can be avoided by following a few basic rules.

John Smart has spent over two decades helping companies market to 218 countries. In this presentation, he will describe the 21 most common problems encountered in writing for a global audience, identifying each type of error, describing the problem and showing how to make corrections. The presentation uses real-life examples to highlight potential cultural problems, including inappropriate number and color references, and the confusing use of dates and numbers. Attendees will be able to put the conference material to immediate use in improving their technical literature.

21 Steps to Easier Globalization through Better Writing is previously recorded and is available to download at www.fxconferences.com

Overcoming Cultural Barriers to Global Marketing

Jean Monnet, the founder of the European Community, once declared, "If I were again facing the challenge to integrate Europe, I would probably start with culture." Culture is the context in which things happen. Whether you develop, market, sell or purchase products for a global audience or interact with people from around the world -- even if they work in the next cubicle -- you must address the issues of culture to be effective.

How and why do the needs of people from one country differ from those in a different country? How do you assess this? In this presentation we examine definitions of culture and consider how cultural differences are expressed. We will then explore the use of tools called cultural models, review the variables that define these models of culture, and weigh their usefulness. We also discuss how to develop a customized model of culture for your particular context.

Overcoming Cultural Barriers to Global Marketing was presented by Nancy Hoft, of Nancy Hoft Consulting and is previously recorded. To learn more or download this event, please visit our site at www.fxconferences.com

Building & Managing Cross-Cultural Teams

Members of clinical and research teams often come from a wide range of cultural backgrounds and countries. Each culture has unique communication and interaction customs. How can you most effectively encourage people from many diverse backgrounds to join your team, and most importantly, invite them to contribute to your organization's innovation and efficacy?

This audio conference reveals how best to recruit team members from all communities and encourage increased participation from each of them, regardless of their background. The speaker shares her insights on how to increase cultural competency, improve cross-cultural communication techniques and develop team members into leaders -- ensuring that succession planning is proactive, not reactive.

Building & Managing Cross-Cultural Teams is being presented by Wendy Willow Wark, Founder, of Inclusion Strategies and airs on Tuesday, October 6, 2009. For more details or to register, please visit our site at www.fxconferences.com

21 Steps to Easier Globalization through Better Writing

Going global? Many of the problems encountered during the globalization process can be traced back to the earliest stages of developing product documentation. The good news is most of these problems can be avoided by following a few basic rules.

John Smart has spent over two decades helping companies market to 218 countries. In this presentation, he will describe the 21 most common problems encountered in writing for a global audience, identifying each type of error, describing the problem and showing how to make corrections. The presentation will use real-life examples to highlight potential cultural problems, including inappropriate number and color references, and the confusing use of dates and numbers. Attendees will be able to put the conference material to immediate use in improving their technical literature.

21 Steps to Easier Globalization through Better Writing is previously recorded, and available for download at www.fxconferences.com

Managing Global Market Research for Consistency and Insight

Medical companies are increasingly sponsoring global research projects – but is this research effective? How can cultural and linguistic differences be managed to ensure the integrity of the result? Are differences between cultures just skin deep or do they extend to personality? How can we create research metrics that will have consistent meaning around the world? In this Webinar we will provide understanding of these issues and tools for managing global research projects.

Managing Global Market Research for Consistency and Insight was presented by Peter Simpson, President, with Segmedica and aired on 2008-11-12. For more details or to purchase the recording of this event, please visit our site www.fxconferences.com

Building Bridges: A Practical Guide to Leading Global Pharma and Biotech Teams

Today, whether the task is to develop a new drug, launch a product or work on a strategic project, much of our work is done through global teams. These teams are usually cross-functional, cross-geographic, cross-cultural and span multiple time zones. They may also cross company lines through strategic alliances. They face the challenges of having to work "virtually", with a balance of high tech and high touch.

Based on Lynda's experience working with over 1,000 global teams in over 25 countries, She will provide the participants with "best practice" learnings and tools relevant to developing and leading world class global teams.

Building Bridges: A Practical Guide to Leading Global Pharma and Biotech Teams is presented by Lynda McDermott, President, of EquiPro International and airs Wednesday, November 19, 2008. For more details or to register please visit our site www.fxconferences.com

Managing Global Market Research for Consistency and Insight

Medical companies are increasingly sponsoring global research projects – but is this research effective? How can cultural and linguistic differences be managed to ensure the integrity of the result? Are differences between cultures just skin deep or do they extend to personality? How can we create research metrics that will have consistent meaning around the world? In this Webinar we will provide understanding of these issues and tools for managing global research projects.

Managing Global Market Research for Consistency and Insight is presented by Peter Simpson, President, of Segmedica and airs Wednesday, November 12, 2008. For more details or to register, please visit our site www.fxconferences.com

Writing & Designing for an International Audience

Are you responsible for generating content for global markets? Are you worried that the meaning in your message might be lost or altered because of cultural differences? Culture, translation, writing, and design interweave in curious ways when preparing content for an international audience. These elements require important skills for creating global content, especially given the increasing pressure to standardize and comply with various international and internal standards.

This presentation highlights some key contradictions inherent in writing and designing for a multicultural and multilingual audience and discuss proven strategies for their resolution.

Writing & Designing for an International Audience was recorded on 2007-12-11 and it running again Oct 29th, 2008 by popular demand. For more details or to register, please visit our site www.fxconferences.com

Adapting Patient Recruitment to Global Cultures

Patient recruitment is often mistakenly equated with advertising, when in actuality it is a considered collection of practices in response to a problem or a set of risks. The discipline is still new to many world regions outside of North America, presenting challenges both in acceptance and in practice among study professionals globally.

This audio conference will focus on overcoming those challenges in order to successfully conduct patient recruitment globally using the most appropriate, effective, and ethically acceptable tactics. In addition, it will also illustrate methods for culturally adapting patient recruitment practices - particularly creating patient communications (including advertising) - to resonate with target populations in each country.

Adapting Patient Recruitment to Global Cultures is presented by Rob Laurens, Leader, Creative Services & Matt Stumm, Senior Art Director, of BBK Healthcare. This audio conference was previously recorded on 2008-01-23 and is now available for download at www.fxconferences.com.

Maximizing Productivity Among Spanish-Speaking Employees

On occasion, even when material and instructions are translated well, employers do not get the response that they need from Spanish-speaking employees. This happens not because of a lack of desire to be a valuable employee, but because of Spanish speakers’ misconceptions about what it takes to be a valuable employee in the United States.

In this audio conference we will address common challenges for employers---apart from the language barrier---and will offer various strategies for improving morale and encouraging desired behavior like compliance with training and regulation and participation in benefit plans.

This event is presented by Melissa Burkhardt of Futuro Sólido. To learn more, please visit www.fxconferences.com.

Overcoming Cultural Barriers to Global Marketing

Jean Monnet, the founder of the European Community, once declared, "If I were again facing the challenge to integrate Europe, I would probably start with culture." Culture is the context in which things happen. Whether you develop, market, sell or purchase products for a global audience or interact with people from around the world -- even if they work in the next cubicle -- you must address the issues of culture to be effective.

How and why do the needs of people from one country differ from those in a different country? How do you assess this? In this presentation we will examine definitions of culture and consider how cultural differences are expressed. We will then explore the use of tools called cultural models, review the variables that define these models of culture, and weigh their usefulness. We will also discuss how to develop a customized model of culture for your particular context.

This audio conference is presented by Nancy Hoft of Nancy Hoft Consulting. To learn more, visit www.fxconferences.com.