Latino Link: Marketing to the U.S. Hispanic Population

is being presented by Isidra Mencos, Editorial Director, Americas and Spain, with BabyCenter & Joe Kutchera, Digital Director, of Acento and airs on Thursday, February 17th, 2011. For more details or to register, please visit our site at www.fxconferences.com

Hispanics are the largest minority in the US today, accounting for nearly $1 trillion in buying power. While they represent a very large and growing audience, Hispanics are far from being a homogenous group. This audio conference focuses on the results of Johnson & Johnson's BabyCenter Acculturation study, which paints rich portraits of the diversity of the different groups and provides practical information and advice on how to effectively communicate with the unique segments that make up the U.S. Hispanic market. BabyCenter's Isidra Mencos provides insight into how Hispanic families shop for baby and children’s products, prepare family meals, and choose family healthcare products. Co-presenter and author Joe Kutchera presents research about the closing of the digital divide, and outlines how leading marketers have developed content sites to reach the Hispanic population.

Navigating State Sales & Marketing Laws for Drugs & Medical Devices

Marketing your pharmaceutical product or medical device while adhering to ever-changing state and federal laws can pose a signifcant challenge. For example, on March 11, 2009 the Massachusetts Department of Public Health issued requirements similar to those of other states, imposing restrictions on pharmaceutical and medical device manufacturers’ sales and marketing activities. This session looks at current state laws regulating the sales and marketing practices of pharmaceutical, biotech and medical device companies, with a particular emphasis on the new requirements in Massachusetts and Vermont.

In this conference, our speaker examines the federal legislation that regulates pharmaceutical and medical device sales and marketing, while also providing insight into how companies can develop compliance plans to take into account the "patchwork" of state laws, applicable federal laws and industry guidance.

Navigating State Sales & Marketing Laws for Drugs & Medical Devices is being presented by Maria D. Buckley, with Nutter McClennen & Fish LLP and airs on Wednesday, November 4, 2009. For more details or to register to attend this event, please visit our site at www.fxconferences.com

Using Simulation to Train Medical Device Users and Marketers

Simulation can be a powerful tool for educating your marketing staff and customers on the proper use of medical devices, creating better trained users and in turn, improving patient safety. It is also a technology tool that can be leveraged by both medical device and pharmaceutical manufacturers to benefit physicians and patients, while creating positive returns for sales and marketing.

This audio conference explores the advantages of using simulation for training, marketing and sales to improve the rollout of devices to a user community. It also includes an overview of adult learning strategies and how simulation addresses the needs of the adult learner.

Using Simulation to Train Medical Device Users and Marketers is being presented by Lura Wolfe, Technical Quality Engineer, with Medical Simulation Corporation and airs on Thursday, August 20, 2009. For more details or to register for this event, please visit our site at www.fxconferences.com

Managing Global Market Research for Consistency and Insight

Medical companies are increasingly sponsoring global research projects – but is this research effective? How can cultural and linguistic differences be managed to ensure the integrity of the result? Are differences between cultures just skin deep or do they extend to personality? How can we create research metrics that will have consistent meaning around the world? In this Webinar we will provide understanding of these issues and tools for managing global research projects.

Managing Global Market Research for Consistency and Insight is presented by Peter Simpson, President, of Segmedica and airs Wednesday, November 12, 2008. For more details or to register, please visit our site www.fxconferences.com

Search Marketing: What Healthcare Marketers Need to Know

With over 80% of consumers and business people starting their quests for information on the Web via the major search engines, search marketing has become a critical component of a successful marketing strategy. While an expertly executed search marketing campaign is a cost-effective and easily measured investment, there are many misconceptions about what search marketing is, how it works, and which practices (known as “black hat”) can cause your brand irreparable harm

Veronica “Niki” Fielding of Digital Brand Expressions will cover the basics of search marketing and what it means for the life sciences industry. Attendees will get an executive review of the four key components used to generate visibility on Google and the other major search engines. These are: - Search engine optimization - Search engine advertising - Search engine reputation management - Social media management.

Search Marketing: What Healthcare and Pharma Marketers Need to Know is presented by Niki Fielding, President, of Digital Brand Expressions and airs Wednesday, October 29th, 2008. For more details or to register, please visit our site www.fxconferences.com

Changing Your Approach for Success in Post-Market Research

There is a growing industry awareness of post-marketing research, thanks to the many pressures surrounding this phase of drug development. The demands of new regulatory guidelines, decreased pipelines, challenges to extend life cycle management, and increases in drug and healthcare costs, have propelled pharmaceutical and biotech personnel into the world of post-marketing research. These changes have, in turn, made it necessary to understand the differences between pre-marketing and post-marketing environments.

In this audio conference, the speaker provides a fresh perspective and useful tools to help attendees strategically plan and execute post-marketing research.

Changing Your Approach for Success in Post-Market Research is presented by Maria Harrison, Vice President, Late Phase Development, of PRA International and airs Thursday, Oct. 16, 2008. For more information or to registration, please visit our site www.fxconferences.com