In uncertain economic times, it is especially important that companies develop strong, identifiable, unique and protectable trademarks and brands, and enforce against encroachment. In this presentation the speaker covers the entire range of brand development, from brand selection to trademark searching and counseling, international brand registration and brand expansion.
The presentation also covers enforcement strategies for brand owners, with discussion on improper importation of counterfeit or infringing merchandise and the steps that can be taken at the border to prevent it. Other enforcement targets to be discussed include: counterfeiters operating at the local level; distributors, exporters and manufacturers operating up the commercial line; and infringers who do not directly copy a brand, but use marks likely to cause confusion. The presentation also covers brand development and enforcement over the Internet.
Brand Development and Enforcement Strategies is presented by Anthony F. Lo Cicero, Intellectual Property Attorney of Amster Rothstein & Ebenstein LLP and airs Tuesday, Nov. 25, 2008. For more details or to register, please visit our site www.fxconferences.com
