With over 80% of consumers and business people starting their quests for information on the Web via the major search engines, search marketing has become a critical component of a successful marketing strategy. While an expertly executed search marketing campaign is a cost-effective and easily measured investment, there are many misconceptions about what search marketing is, how it works, and which practices (known as “black hat”) can cause your brand irreparable harm
Veronica “Niki” Fielding of Digital Brand Expressions will cover the basics of search marketing and what it means for the life sciences industry. Attendees will get an executive review of the four key components used to generate visibility on Google and the other major search engines. These are: - Search engine optimization - Search engine advertising - Search engine reputation management - Social media management.
Search Marketing: What Healthcare and Pharma Marketers Need to Know is presented by Niki Fielding, President, of Digital Brand Expressions and airs Wednesday, October 29th, 2008. For more details or to register, please visit our site www.fxconferences.com
