Life sciences companies go to great lengths to provide patients and users with all the information they need to use products safely and effectively. But how do you ensure those patients understand what you are telling them? According to the Institute of Medicine, nearly half of the adult population in the United States may lack the skills needed to function within the healthcare system. The FDA says patient materials should be written at a 6th to 8th grade reading level, while recently revised European Commission guidelines call for "well designed and clearly worded" package inserts.
In this presentation, the speaker provides attendees with the tools to overcome some of the challenges encountered when communicating written health care information. The presentation includes a brief overview of health literacy in the U.S., and discusses how plain language, organization and format can all be used to create PPIs, medication guides, marketing collateral and patient education materials that conform to current regulatory guidelines.
Improving the Readability of Your Patient Information is being presented by Jennifer Hicks, President, with WordsWork Consulting, Inc. and airs on Thursday, March 26th, 2009. For more details, please visit our site at www.fxconferences.com
