Lining up European distribution can be a daunting challenge. The European market is the largest consumer and industrial market in the world. The European Union (EU) has added 12 countries since May 2004, bringing the total population of the 27 EU countries to almost 500 million. The European medical technology market has 30% of the world market. With an aging population, this market has huge growth potential and is the recipient of almost half of all US medical technology exports.
To be successful in Europe, you need to set up distributors in each local market. After you determine which countries have the highest market potential, it is vital to conduct a thorough screening & selection process to find the best possible distribution partners in those countries. In addition to setting up distributors, you may also need to consider a European support structure to accommodate long term growth, including European warehousing, reverse logistics, and potentially European product support.
This presentation focuses on the opportunities and challenges of doing business in Europe, with practical advice for handling key distribution and product support issues.
Setting Up and Managing a European Distribution Network was presented by Michael van der Woude, Partner, with EDM Services and aired on 2008-10-21. For more details or to download this event, please visit our site at www.fxconferences.com
