Organizations invest tremendous amounts of resources on delivering the framework for a great user experience - fabulous website, robust content management infrastructure - yet when it comes to the content itself, there's often a gap. The end result is that the value proposition for customers can't be delivered because the content is insufficient, inadequate, inappropriate and hard to find.
If you're being asked to use your content in more than one way, you might be at the stage where the “more” part includes unfamiliar methods or technologies, syndication or collaborative creation, localization or social media, or communities and user-generated content. This session covers the strategies for delivering the content in ways that meets the user experience needs with sufficient quality to deliver on your brand.
Content Convergence: Making Your Content Work Harder is being presented by Rahel Anne Bailie, Principal, with Intentional Design Inc and airs on Tuesday, May 26, 2009. For more details or to register for this conference, please visit our site at www.fxconferences.com
