The European IVD market is widely considered lucrative for its steady growth and strong potential. As such, revenue generation from the EU marketplace is a key factor in the business plans for most new IVD products. One of the major challenges for any IVD product manufacturer is to achieve rapid European market penetration and establish a sustained market presence. However, in most cases a one-size-fits-all approach will not be successful.
In this audio conference, our speakers draw upon their experience in the European IVD marketplace to give attendees an overview of the key European markets to consider when developing a strategy, and provide expert advice on how to tailor your approach accordingly. The presentation focuses on the challenges that need to be addressed by any IVD product manufacturer when preparing to enter the milieu that is the European market.
Bringing Your IVD Product to the European Market is being presented by Paul Kenny & Janine Kukula, Founders, of KKPD, and airs on Tuesday, September 1, 2009. For more details or to register, please visit our site at www.fxconferences.com
